A portion of proceeds from sales of this special limited edition beer and from Blackberry Smoke’s acoustic fundraiser will benefit fundraising efforts of The Shepherd’s Men in support of U.S. veterans
ASHEVILLE, NC—Asheville Brewing Company and Southern rock/country band Blackberry Smoke have made a special beer together to support important causes. “Like an Arrow” blackberry wheat ale will be released at the band’s show at Asheville’s Thomas Wolfe Auditorium and at Asheville Brewing’s locations on Friday, February 3. The band will play a special acoustic fundraising show at the Asheville Millroom from 5 to 6 p.m. that same day, and the beer will be flowing there as well.
A portion of proceeds from all sales of the beer will benefit the fundraising effort of the Shepherd’s Men on behalf of the SHARE Military Initiative at Shepherd Center in Atlanta, Georgia (the band’s hometown). The Shepherd’s Men annually campaign to raise resources and awareness for injured post-911 war veterans being treated for traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD) at SHARE.
All proceeds from ticket sales of The Millroom performance and a portion of beer sales will benefit SHARE, as well as Children’s Healthcare of Atlanta and the Aflac Cancer and Blood Disorders Center. Millroom doors open at 4 p.m., and for $22 per person, music lovers get a meet and greet with the band, a live up-close performance, and a first taste of “Like an Arrow” ale—all benefiting great causes that are close to the hearts of the band members. Tickets are $22 because 22 is the number of U.S. veteran suicides occurring daily.
“The system is notorious for not supporting many things. We do not take care of our veterans, and there is not nearly enough funding and awareness for childhood cancer (this one is very close to my heart),” says Blackberry Smoke drummer Brit Turner. “It is our duty as citizens and humans to fix this no matter what.”
The beer, named for Blackberry Smoke’s new critically acclaimed album, “Like An Arrow,” is hopped with Nelson Sauvin and Mosaic to balance out the sweetness of the blackberry infusion. Asheville Brewing’s brew team parsed out six different ways of hopping the beer in a blind taste evaluation. Nelson Sauvin, one of the most unique hops on the market today, imparts a white grape flavor, while Mosaic is one of the most versatile of earthy hops.
“The result is a great combo of hops and sweet blackberry with a little pop of wheat,” says head brewer Pete Langheinrich. “If you don’t typically think you like wheat beers, you should try this one. It’s easy-drinking but well-rounded and no one element of the beer overwhelms the other.”
The 5.2% ABV ale will be released on Friday, February 3, at 5 p.m. at all Asheville Brewing locations, at the Millroom for Blackberry Smoke’s acoustic set, and at the show at The Thomas Wolfe, which starts at 8 p.m. It will be sold on draft and in 22-ounce bottles. It will also be available in limited quantities at six of the band’s favorite Atlanta bars and restaurants.
“Like an Arrow” Blackberry Wheat pairs well with Americana rock music, a juicy burger and fries, or blackberry pie.